Trolls World Tour Stationery
Stationery designs for the new 2020 release of Trolls World Tour
-
Working with the Universal Brand Development team in their London HQ, I was asked to design stationery concepts that will be presented to Universal's global partners at the 2019 Las Vegas Licensing Expo. The concepts and presentations would also be included in the style guides issued to global partners, and these would become the templates for how Universal wanted to take the Trolls brand forward. In essence, I was asked to visualise what the film franchise would look like in product form.
In order to cover different retailers and to target different types of consumers, I created four different ranges, covering Value, Good, Better and Best models.
Trolls World Tour was released 10th April 2020 and all images are copyright of DreamWorks Trolls © 2019 DreamWorks Animation LLC. All Rights Reserved
Poster art for the new Trolls World Tour film.
Snapshot of the presentation showing different areas that the designs will cover.
An expanded page showing more value-based designs.
Designs were created in Illustrator and Photoshop and the presentation was put together using InDesign.
It was important to research current and future trends in stationery, which would ensure designs were relevant and progressive.
The best board showed enhanced features such as metallic finishes and pastel colours.