Nails By Danielle
Visual Branding for Nails by Danielle
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Danielle Luck is a Nail Technician trading under the name Nails by Danielle. After getting a lot of traction recently following a marketing push and receiving a lot of positive feedback, Danielle decided it was time to bring in a professional designer for a re-brand so she could expand her client base and get larger contracts.
By creating a style guide I communicated the core brand values and what elements needed to be used across different platforms. This meant that Danielle could continue marketing herself and follow the clear brand guidelines so everything was consistent and professional.
A logo, colour palette, pattern design, photography, a price list, business cards and stickers were all provided as part of the package, along with discounted print costs due to my relationship with international suppliers.
