M&S Travel Kits
M&S Travel Kits
-
M&S has had a solid travel accessories range for many years, but with the market changing at such a rapid pace it was felt that a new direction was needed in order to keep things fresh and engaging for the M&S customer.
Having analysed the best sellers, researched macro trends and listened to their customers, I felt I could improve their offering by designing a range of kits that would cover a range of activities and contain all of your essential products. This range of travel kits makes the offering a lot more giftable throughout the year and would also have a point of difference against M&S' competitors who sell the individual items at a lower price.
Concept Generation & 3D Rendering