Minions 2 Collection
Minions: The Rise of Gru Collection
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Working with the Universal Brand Development team in their London HQ, I was asked to design concepts covering stationery, home accessories, consumer electronics, lunchware, summer products and more in anticipation for the Minions 2 film release, The Rise of Gru, in 2020. Unfortunately, due to COVID-19, the film release date was eventually pushed back to July 2022.
All the designs were presented at various global events and the concepts and presentations would also be included in the style guides issued to Universal's global partners. These would become the templates for how Universal wanted to take the Minions brand forward. In essence, I was asked to visualise what the film franchise would look like in product form.
As part of the overall brand strategy, I researched graphic, colour and product trends, and then explored types of products that would fit the Minions customer before going on to design a thorough range of products.
Minions 2 was released 1st July 2022 and all images are copyright of
© Universal Studios LLC. All Rights Reserved.
A short video showcasing the work I did. All the designs can be found below.
Poster art for the new Minions film.
