Licensed Packaging
Licensed Packaging
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Licensing is a marketing and brand extension tool that is widely used by everyone from major corporations to the smallest businesses. Entertainment, sports and fashion are the areas of licensing that are most readily apparent to consumers, but the business reaches into the worlds of corporate brands, art, publishing, colleges and universities, to name a few.
I have worked with some of these businesses, mainly in the TV and Film industry. In order to represent the licenses as best as we can, I have provided packaging solutions that utilise style guides provided by the licensors, resulting in bold and enticing designs.
