Heidi Rose Branding
Visual Branding for Heidi Rose
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Lauren and Quinten came to me early in 2018 with an idea to create a new luxury kids home and accessories brand. The next 3 years would see us work tirelessly together to create a lifestyle brand called Heidi Rose that you can now see here.
As part of my work with them I created their branding, which encompassed not only the visual side of the brand, but a brand story that would take their customers on a journey together with Lauren and Quinten. As parents themselves, they wanted to create a world of play and imagination for their children and others alike.
You can see some examples of the branding work here. From a visual branding point of view, I created the logo and a style guide that communicated the core brand values and what elements needed to be used across different platforms. This meant that the brand direction was communicated clearly for all the teams, ensuring products, packaging and marketing communications were consistent and professional. I also created the initial style for the website and worked closely with the web designer and developer to turn it into a reality.
