Sewrendipity
Sewrendipity Branding
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Sewrendipity founder Alex Florea came to me via word of mouth not long after I finished branding Marks & Spencer's Co-Lab project. After initially growing her sewing blog from scratch and featuring in BBC's the Great British Sewing Bee, Alex decided she was going to spend more time on her blog and therefore wanted to bring a designer in to create a professional identity.
The new look for Sewrendipity concentrates on its core values and reflects Alex's own style: sophisticated, conscious and modern. I worked on creating a brand style guide which combined a colour palette, logo variations and a font book, which can be used to ensure all of Sewrendipity's future comms are in sync and consistent.
